Rosendahl Design Group markets a number of well-known Danish design brands: Rosendahl, Holmegaard, Kay Bojesen and Global.

They needed a corporate master brand structure that allows the group's different brands to flourish individually but work as a consistent and unifying brand on everything from stationery, packaging (B2B) and signage for the parent company.

Taking its inspiration from the White Oak, the new logo visually captures this brand strategy and communicates that the company treasures design traditions as well as new and steady growth for the company’s many brands.

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