Betty Nansen Teatret is an independent theatre – named after the famous Danish actress – that has been on the forefront of avant garde theatre since 1869 and is synonymous with innovative theatrical art of high professional quality.

Betty Nansen was looking to reinvent itself in the digital space, with a top-of-the-line website that matches its contemporary view on theatre.

Based on talks with avid Betty Nansen enthusiasts and target audiences, we designed a unique digital experience and identity that builds and communicates the brand Betty Nansen and its values, inspires potential guests with storytelling about the plays, and increases user engagement, community and loyalty by educating the users and taking them ‘behind the curtain’.

The impact was visible immediately: two weeks after the website went live, the conversion rate of the Betty membership (‘Vores Betty’) had already increased by an astounding 500%.

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