“Oh, the merch industry. Full of random websites offering flashy USB sticks and mugs with funny prints from totally anonymous suppliers. People deserve more than a cheap gimmick made under dubious conditions, so we’re here to give the merch industry a much-needed intervention.”

In order to deliver on the overarching strategy, we wanted to help turtle® with a brand design, where simplicity and customizability go hand in hand. The team has several in-house designers, and what we really wanted to accomplish, was to provide them with a toolbox that would let them show off their creativity.

The dynamic logotype works as an abstraction of the core business: creating appealing and creative merchandise solutions, based on their customers’ visual identities. The letters of the logo move around in structured chaos, allowing for a world of visual outputs - from elegant and discrete to bold and powerful.

As a partner to the logo, we created a dynamic tagline that helps underline the core values of “quality and sustainability” while providing a recognizable design element to be used across all executions.

turtle®
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