From naming and brand story, to key messages and visual identity, we set out to create a nutrition brand that challenges the more pharmaceutical approach seen elsewhere in the industry. When it comes to nutrition, one shape doesn’t fit all. Through an intricate test of your personality and lifestyle, GHC will offer you a nutritions-solution that will fit your very needs. In order to package that notion in a friendly and approachable way, we created a brand that doesn’t tell you how to live your life, what to eat or drink, or which shape or size you should fit into. Through dynamic visual assets that hint the overarching idea of “no shape fits all”, and a “from-the-hip” approach to photography, the brand oozes confidence and invites anyone to join the “Good Habit Company”.

–

We can’t all be changing the world. So why not start by changing your own. Maybe you start by making your bed in the morning, skipping the coffee to have a glass of water, or maybe by adding a pill of personally adjusted nutrition to your daily breakfast routine. It’s totally up to you. Your habits are your habits, and we are not here to force feed you with good advice on how to become super human.

We are here to let you know that you are magnificent, just the way you are - hangovers and all. We just thought you should know, that it has been scientifically proven that 43% of our daily behaviour is based on habit. From how you dry yourself after a shower to how you tie your shoelaces, your brain is wired for repetition.

So maybe, just maybe, there is a habit in there worth changing for the better. Maybe not.

Good Habit Co.
It’s all good

Læs mere