A logo motion that conveys the seamless interactions aiming to bring others forward. As the world turned upside down in 2020 and travellers faced restrictions and closed borders, the renowned Japanese travel companion, VELTRA, decided to use this unprecedented moment as an opportunity for introspection. In close collaboration, we helped them rediscover the essence of the company’s purpose by moving closer to home, bringing to life a world of experiences that make a difference. VELTRA’s diverse yet unified culture inspired us to create a dual-language logo, representing VELTRA as the focal point for gaining new perspectives and sharing intriguing experiences. The result of the transformation is a friendly and intriguing brand that seamlessly redefines the travel industry, leading the way into a new era of tourism, while positioning the brand as a market and thought leader.

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