Polimec enables fundraising in a decentralized, transparent, and regulatory-compliant manner, aligning stakeholder incentives during and beyond the fundraise.

In terms of design, the main goal was to create an identity that is friendly and approachable. The biggest challenge within this sector is to be able to reach a broad audience without driving potential clients away due to the technical communication and messaging.

The visual language leans heavily on a rich illustration universe. These illustrations have the purpose of educating readers about Polimec's value proposition. The execution is grounded in metaphors, breaking down the messaging to eye level.

The logo is created using inspiration from "tokens" as a symbol and is executed in a way that prioritizes its scaling capabilities. Therefore, the logo can have various applications: small navigation item, printed on marketing collateral or used as a backdrop in branded compositions.

The entire identity comes together using a color pallet that is unique and different in this sector.

When it comes to the digital experience, the user is able to unfold the different sections by simply scrolling through the website. Each section has its unique way of presenting information, keeping the user engaged in the journey.

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