Silver Lab is Scandinavia’s largest fully operational photo lab, specializing in developing analogue film and producing some of the world’s highest quality prints. Their success is due to a combination of technical expertise, artistic background, and the use of some of the last remaining high-quality imaging systems for analogue prints.

To showcase the precision and artistry involved in creating analogue images, the visual identity for Silver Lab is based on key elements of analogue photography, including silver, exposure, and development. Silver is the foundation of the image and the source of its detail, which is reflected in the visual identity’s use of silver as a system and grid.

The typography of the identity was designed to reflect the layers and tactility of analogue images, with the weight of the typeface based on the degree of exposure. This allows for a unique graphic expression that evokes the tactile quality of analogue photography.

The identity incorporates a series of icons that tap into the world of symbols and icons associated with analogue photography, creating a direct link to the sometimes complicated process.

Overall, the visual identity communicates a modern sense of craftsmanship and highlights the beauty of the photographic process, emphasizing the dedication required to produce high-quality prints. It evokes a sense of artistry, craft and precision, emphasizing the importance of taking the time and care to create a truly memorable image.

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