Paridan is a family-owned business that has made a virtue of importing French specialties to Denmark since 1974. Jørgen Hays Thøgersen was the first to make French snails and baguettes available to the Danes. Since then, many more specialties from both France and other European countries have been added to the selection. The good and unique story was to be activated through a new design concept for trade throughout the north.
The brief was to develop a new brand identity and packaging design concept for Paridan, focusing on the unique story and making the authenticity, quality and origin of the product clear.
A unique illustration style based on French tradition is the foundation of the new design concept. Every product tells a story about how Jørgen brought specialties from European countries to the north. In combination with photos, the design ensures a clear decoding of the product's content and taste, adding food appeal. The new logo reflects the company's DNA in the shape of a hand-drawn, personal signature. It is a unique expression with an exact storyline of the passionate family business, as well as the authenticity and origin of the products.

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