A Stage for the Storytellers

Following a new strategy and new campus sites in Aarhus and Copenhagen, DMJX, the Danish School of Media and Journalism wanted to revitalize their visual expression, digital presence and way of communicating.

Inspired by the diverse educational directions and knowledge centres at DMJX, we created a brand identity centered around what is at the very core at DMJX - storytelling. The world is full of new talents, voices and perspectives yet to be heard, and DMJX is the platform for them. Whatever be it words, pictures, designs, graphics, code, DMJX is the place to unfold these strong stories that have not yet been told.

With the new visual identity, DMJX now highlights the value created on a daily basis at the school and are able to tell the stories that deserve to come to life. In addition, the new visual identity helps create coherence across educational directions, physical locations and digital platforms.

Deliverables:
Brand Identity
Digital platform (strategy, UX, design, prototype)
Communication
Marketing Material
Stationary
SoMe Concept
Brand Guide
Merchandise

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