Kunde
LEGO
Bureau
Naked Communications
Beskrivelse
The web is already full of amazing LEGO content and social resources, but it’s spread throughout millions of places.
ReBrick ties all this together by allowing users to add content to the site as "social bookmarks", for easy sharing, commenting and mutual inspiration.
ReBrick is perhaps the world first entirely brand-driven social network, built together with LEGO fans, for the fans - shining an ever brighter light on both hidden gems and blockbuster Youtube videos, and of course, the LEGO brand.
Aimed at those aged over 13, ReBrick is an owned media platform with built in curation, distribution, creating a digital crossroad for LEGO lovers to share, recommend and retweet LEGO creations globally.
Shortliste
CCA 2012