AIAIAI made a splash in the consumer electronics category, when they introduces a fully customizable headphone system, that allows users to create their very own configuration from hundreds of different possibilities.

Customizing headphones is complex. Different components not only give you a different look, but an array of different sound profiles as well. And finding the right combination with more than 200 available, can seem a daunting task. Particularly online, with noone to guide you.

We built the entire AIAIAI digital platform and shop around an innovative configurator that lets users browse through the options, immediately seeing the changes a new configuration makes to both the look, the sound and the price of the product. And surrounding the product you will find all the gorgeous content, that fans of AIAIAI have grown accustomed to.

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