Comwell.com is more than a booking platform – it’s a portal that guides guests through inspiring stories and personalized experiences. With 18 hotels and venues, Comwell is a pioneer in Danish hospitality, and the new comwell.com is designed to embrace every guest, no matter the purpose or occasion.

The design is centered on the guest. The icon-based language and canvas structure create a seamless and harmonious navigation experience, keeping users in the Comwell universe – from the busy event planner exploring 3D room tours to the couple searching for the perfect romantic getaway. The color palette and modular design approach allow for an adaptive experience that caters to a diverse range of guest journeys while maintaining a cohesive visual identity.

The site’s wayfinding is crafted to meet the guest at their point of need: some seek broad inspiration on the homepage, while others arrive with a clear purpose at a specific hotel. No matter where the journey begins, the intuitive design guides them effortlessly through their experience – and the dynamic booking widget adjusts to user preferences to ensure a frictionless conversion. The design has also resulted in one of the fastest and most intuitive mobile booking flows in the industry, allowing guests to book their stay in just a few seconds.

To deepen guest engagement, Comwell has created a dedicated Comwell Club loyalty universe for leisure and business guests, rewarding them from their very first stay. Companies gain access to digital corporate agreements, activated in just three clicks, offering fixed discounts and exclusive benefits for their employees.

These results are just a few examples of how the updated design has driven business growth for Comwell through comwell.com:

Conversion rate: Improved from 0.99% in 2016 to 5.0% in 2025 YTD, thanks to a more intuitive booking journey.

Direct bookings: Increased by 152%, reducing dependency on third-party platforms and strengthening guest relationships.

Small meeting bookings: The digitalization of small meetings has automated 33% of all meeting bookings, significantly reducing manual processes and enhancing efficiency.

Comwell’s digital strategy remains an ongoing journey – always focused on creating seamless, guest-centric experiences where design plays a vital role in merging the digital and physical worlds.

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