Founded in 1878, Egmont began as a daring venture by a young man and his printing press, with a mission that continues over 140 years later with the promise– “We bring stories to life.”

Egmont’s stories are important to both individuals and society. They touch the heart, enlighten, educate, inspire and advocate for change. At the same time, the organisation supports children and youth at risk.
The agency played a pivotal role in Egmont’s brand transformation, crafting a narrative that captures the essence of the company across all business areas. We worked with Egmont's existing logotype to create a refreshed brand identity. The new expression reflects Egmont’s values and solid business performance, as well as in a new user-friendly and engaging website.

As a platform for highlighting high-quality and diverse content, the identity is a celebration of the creative process. Stories are brought to life in real-time through strong animation and layout principles. As a representation of the creative process, our identity utilises a simple animation technique. As if you were writing in a text document or notes app, words are ‘typed’ one letter at a time as a cursor flashes. Viewers experience the creative process from a creators viewpoint, in real time. The cursor sits at the end of a piece of text and flashes, indicating the story is still being written.

Core visual elements include a typographic identity that references the business’ rich heritage in print, activated with a modern attitude. A palette of fixed colour pairs allows for appropriate expression in every situation, from the boardroom to the billboard. An honest documentary image style captures the heart and strength of Egmont—its products and the people that bring these stories to life.

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