Porsche 911. It’s a special name. It’s 60+ years of automotive history. It’s the story of a boy, one day, being able to buy his own 911—just like his dad. It’s fan clubs and annual meet-ups. It’s nostalgia and new horizons.

The 911 is special. And in South-West England, you’ll find a group of specialists restoring and modifying 911s—so-called “Restomods.” It’s bespoke, it’s hand-built, it’s made in Germany but perfected in Britain. These guys are so good, they’ve become the leading creators of Porsche 911 Restomods—classic 911s that *look* old but *feel* like a newer, more put together vehicle.

Despite a full order book, growth had stalled at Rennsport. They wanted to maintain their craftsmanship quality while steadily increasing demand. But they found themselves with a brand that no longer did their product justice. The only path forward? Elevating the value of each car they sell.

The ambition was to reflect Rennsport’s incredible in-person experience digitally—elevating their brand across every touchpoint. It started with a brand sprint, uncovering *why* people choose Rennsport and how a refreshed identity could support that.

The result? A brand that finally feels worthy of the cars it represents. It’s the perfect blend of Britain and Germany. It’s nostalgia without feeling outdated, just the right touch of 80s and 90s expressive typography and vibrant colours. It’s the joy of driving down British country roads, reminiscing on the good old times, and making new memories. It’s as premium as the coveted Restomod Porsche 911s you’ll only find in South-West England.

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