Ladies and gentlemen, boys and girls, gender fluents, and all you lovable creatures and whimsical beings…

How do you update a circus logo that is beloved by all kids in Denmark? The logo must remain recognizable to children, even those who cannot read, and in the best of all worlds they only sense that something is new, but trust that Cirkus Summarum is just as great and lovable as always because it is crucial that Cirkus Summarum retains its charm.

Additionally, the updated logo must be versatile, working well across various touchpoints, including vector, one-color, and animated versions.
Fortunately, we share the children's love for Cirkus Summarum and we are extremely proud and humble that the Muscular Dystrophy Foundation (who owns Cirkus Summarum) trusted us with updating one of Denmark's most cherished brands.

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