KXNGS is a niche supplement for professional riders, created to enhance their performance on the bike. A product placed on the shelf with countless of supplements dressed in subtle designs – as of that, we chose to follow a quite different design aesthetic.

We wanted to make KXNGS stand out, why we sought inspiration in the professional sports world and not the category. Looking towards legendary insitutions like the Olympiades, where the use of brights colors and playful expressions make designs come to life.

For the packaging design of KXNGS, we gave it a feel of an active sportsbrand. Drawn from the fast, dedicated riders it’s created for, we formed both logotype and color palette in an intense, colorful and lively design.

The material surface of the products features a detail catering to the riders. Inspired by the mat grib of sports water bottles, we gave the product a sleek mat surface – as sweaty hands make hard to grab something smooth and slippery.

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