Creative Circle Award 2018

Advertising — Copywriting

LIKE WHAT YOU HATE

Website
Kunde

VICE SCANDINAVIA

Krediteringer
Associate Creative Director
Emil Asmussen
Graphic Designer
Jacob Ziegler
Beskrivelse

THE PROBLEM
61% of young people get most of their news from Facebook, but because of algorithms curating their feeds, they’re primarily shown news and views that fit their own.
As more than 75% of VICE readers are under 35, this problem hits close to home.

THE SOLUTION
The print ad in Danish VICE magazine challenged the readers to like what they hate. It portrayed the archetype of a racist, suburbian uncle who, surprisingly, turns out to be their most important friend on Facebook.
The user where then pointed to LikeWhatYouHate.com - a site that analyzes their Facebook feed and maps out their political and ideological standpoints - and then counters them.

Shortliste

CCA 2018

Shortliste

CCA 2018

Titel
LIKE WHAT YOU HATE
Bureau
VIRTUE SCANDINAVIA
's Creative Circle Credits
Flere kreative profiler