Creative Circle Award 2018

Advertising — Outdoor

Lack Friday

Kunde

IKEA

Krediteringer
Art Director
Frederik Halby
Senior Creative
Lasse Elgård Vintersbølle
Project Manager
Pernille Tramp
Creative Director
Niels Heilberg
Client Service Director
Sus Mandrup Hansen
Beskrivelse

Black Friday is by far the biggest shopping day of the year. The one day where ALL retailers offer their customers extra good offers. All except IKEA. The question was how we could turn IKEA's Black Friday absence (that could potentially be perceived negatively) into a positive story about a bold move by one of the planets biggest retailers.

Shortliste

CCA 2018

Shortliste

CCA 2018

Titel
Lack Friday
Bureau
HJALTELIN STAHL
's Creative Circle Credits
Flere kreative profiler