Kulturmonitor is a new digital media platform, launched to provide a focused briefing on cultural affairs in Denmark within the areas of film, stage, art, music, literature and politics. Aimed primarily at professionals within the cultural industries, Kulturmonitor works to both inform and inspire, keeping practitioners, stakeholders and decision makers up to date.

Taking cues from traditional newspaper aesthetics, the visual identity celebrates a classic news publicist look and feel, brought into a contemporary digital context. Characterised by contrast and tension between typography, composition, images and colour, the design combines the established and familiar with the new and dynamic.

To not take focus from the wide range of content, the visual identity is deliberately simple, based on only a few key elements: A bold wordmark, a distinctive display typeface, two primary colours – and a tenacious approach to consistent application.

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