Knock knock, who’s there?
IKEA Denmark turned 50 in 2019. Ikea Home View is their way of celebrating. The platform invites users into a series of Danish homes, and portrays life as it is. No filters. No make up. Just everyday life. Using 3d imagery and video, and selfie tours from people showing you around their homes. The second iteration of the site featured a series of videos following two travellers that are on a mission to find out why the Danes are so happy. Thus, the platform evolves, and reaches beyond the initial scope and ambition.