Hafnia-Hallen is Denmark’s largest multi-purpose sports centre, located in Valby Idrætspark in Copenhagen. Previously know as Club Danmark Hallen, the building has undergone major refurbishment and has reopened under a new name and visual identity. The new sports centre invites community groups from all over Copenhagen to come together, providing multiple facilities for both recreational and elite sports.
Complementary to the new architecture, the visual identity is sporting clean lines, vibrant colours and clear-cut typography with a bold yet informal look and feel. The design concept is based on an adaptation of the iconic floor line markings of the different types of courts, fields and tracks and is carried through in both the dynamic logo mark as well as the signage and wayfinding. Taking the architecture into consideration, the wayfinding's organic linework indicate direction in a very natural and straightforward manner, giving a sense of uninhibited and effortless motion through the physical space.