Læsk is the story of friendship and culinary curiosity. Line Hoff and Eric Sponseller met over a mutual love for kombucha and a dream of brewing their own. So in 2016, they teamed up on a mission to introduce the Danish people to the fermented tea – and change the soft drink industry for good. And since 2018, Læsk’s factory in northern Zealand has brewed both kombucha and swizzle, a natural soda brewed with apple cider vinegar.
Læsk is Danish for quench, but each Læsk product is intended for more than just quenching your thirst. Line and Eric want to stir your curiosity, and each of their varieties is an opportunity to experience the world through your taste buds. Instead of positioning kombucha as a drink for yoga lovers, we looked to introduce Læsk as an exciting soft drink for grown-ups and as an ideal alternative to alcohol, sugary sodas and juices.
The two friends, their travel memories and each variety’s unique flavour were our main sources of inspiration behind the designs. Each Læsk product now has its own distinct identity, united by a frame that was inspired by the Polaroid picture frame – a classic icon for good memories. Take “Freedom” which brings you the land of opportunity, USA, with its bold graphics, colours and fonts. Or “New New Nordic” which plays on the cool, minimalistic Scandinavian style that sparks your Noma fantasies, yet in its own whimsical way.
Læsk might be Danish for quench. But their products are much more than that just pure function. They are experiences in their own right.