YCCA 2023

Design

Invest. Buy. Save.

Hold

YCCA2023-87

Holdmedlemmer
Ansat på Merkle
Ansat på Merkle
Beskrivelse
“Invest. Buy. Save.” takes a humoristic take on threatened biodiversity by mixing references to stock markets with images of threatened flora and fauna in Colombia. It encourages us to INVEST in nature, BUY a share of land and SAVE the Colombian biodiversity. The playful choice of slogans has been emphasized with vibrant colors and quirky typefaces. The concept of identity is enriched with the idea of the tracking app, where the users could see how the Colombian forest expands over time. The app could also show how specific animals within the area are disappearing or growing in amount. This way, we encourage people to invest in the organization and stay engaged with the organization.
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Shortliste

CCA 2023

Shortliste

YCCA 2023

Titel
Invest. Buy. Save.
Flere kreative profiler