Biodiversity is threatened worldwide. The Wild Nature Foundation acquires and protects areas in Columbia to ensure the level of biodiversity - you can now contribute to creating more protected nature in Columbia by buying a Wild share. “Fading wildlife” refers to the disappearing species in Colombia. We use the gradient as a visual element to fade the wildlife in or out of the pictures, to spread awareness about the decrease in biodiversity, and to show the positive effect that the bought share can have. To communicate the contrast between extinct and alive, we pair together contrasting typefaces and colors. Extinct being grey and lifeless and Alive being green and vibrant. On digital assets, we treat the fade-out effect as a dynamic element. By buying a share, the investor sees how the image changes from faded out to fully visible, showing how our contribution can bring back specific animals and flora in Colombia. This way, we show to the user a visual representation of their actions.

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