Energy for people with ADHD comes in dynamic depiction of waves and emotions pulsing. Complexity in their minds needs to be translated to simplicity and positivity. Bringing a sense of vitality to the world is what we want to push forward in this empowering rebranding of ADHD. Creating a brand that is easy for anyone with ADHD to feel empowered by, is the way to break the norms - whether you feel ‘inside or outside of the box’. 
 ADHD.dk celebrates victories, even in the twists and turns. It’s all about embracing the energy you have with ADHD. We push the rebranding across offline and online channels, aiming to embellish the positive aspects of ADHD. We celebrate 4 key aspects of it by twisting the letters that are composing the shortage "ADHD"! Our tone of voice is highlighted by the imagery style - a representation of paradox situations where ADHD is celebrated, despite of its dynamic depiction. Its is light, with a fun and lively touch to support the statement: embrace the energy coming at you at any given moment. ADHD’s rebranding is energetic in its color and font composition - a reminder to embrace anyone, whether you have ADHD or not. Our font is bold and marks a clear statement. Our color combination is the subtle balance of celebration and calmness. Where the warm and vibrant orange color stimulate enthusiasm and dynamism, beige brings the complexity down to the ground. To balance this, an elegant graphical element in the shape of an organic circle appears in the visuals as a representation of people’s emotional pulse.

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