Ydun is a start-up helping companies and organisations engage their employees in bettering their everyday health. A simple blood test and patented technology analyse the risk of diseases linked to stress, diabetes, and cardiovascular health, informing a diet and exercise programme that can be implemented in the workplace.

The identity builds a universe around "the pulse of life" – feeling simultaneously vibrant, organic and welcoming. This feel is exemplified by bold colour work, the distinct language of the wordmark and iconography, and overall construction and presentation that references the scientific methods and expertise behind the company.

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