Kunde
Burger King Danmark
Beskrivelse
Burger King had lost relevancy and connection with Danish consumers. One reason: The brand had neglected its digital customer service for years – but Burger King wasn’t the only one, it was an industry-wide phenomenon.
We set out to change that and created The Whopper Reply. A stunt where we took over McDonald’s customer service on Facebook for one night.
With impressive results: Reach of 200+ impressions, 100+ news pick-ups, and an increase of preference over McDonalds by 43%. Further, we upped Whopper sales by index 118 and changed Burger King’s perception of great customer service, setting new industry standards.