Background
MobilePay has changed the way we use money, and transformed us into a virtually cashless society. With over 3.4 million downloads, it recently became the preferred payment app for over 80 banks in the Nordics.

And now, it has a little sister.

Together with MobilePay, we discovered that sharing expenses is part of sharing an experience.

And when we make plans together, the conversation usually starts on social platforms.

Then we focused on the insight thaButt money can create friction between people, and .

it’s awkward to ask others to pay their share. We , so we wanted to remove that unpleasant moment.  

Based on this insightfinding, we decided to keep MobilePay’s simplicity intact, and create a standalone app that functions like a chat interface – where you can plan and share experiences – and pay via a seamless integration with MobilePay.Then we focused on the insight that money can create friction between people.It’s awkward to ask others to pay their share, so we wanted to remove that unpleasant moment.  

Solution
The result is WeShare, an end-to-end social app that merges chat, expense sharing, and payment.

Transfer your credentials from MobilePay with just one click, and you’re ready to go.

Create a group, and invite your friends. Chat with one another, share photos, and enter all your shared expenses.

New amounts or purchases can be added in just a few seconds, and you can even do uneven splits if someone in the group isn’t part of a particular expense.

People don’t even have to settle-up at the same time, but can do it continuously, or when they leave the conversation.

‘Stacks’ - the bot we designed to keep track of who owes what – politely nudges everyone to pay their share, and tells you if others join, or leave the group.

Use it abroad, and the app automatically converts foreign currencies to kroner.

Impact
WeShare makes sharing expenses and making purchases on behalf of an entire group intuitive and engaging. And because the entire experience is easy and seamless, people don’t really have to think about money. Just enter what you pay for, swipe when the event is over, and it all adds up.

WeShare reached 145,000 unique users in the first six months, and is continuing to grow in popularity every day.

Ranked by Go’Morgen Danmark as one of the best apps of 2016, WeShare makes shared experiences fun - and spreads a sense of involvement and togetherness - that starts with a conversation, and ends with a swipe.

Læs mere