Nordic Choice Hotels
An informal and modern hotel in a grand old Copenhagen building. One foot in Vesterbro and the other in the old city centre. A touch of luxury but with a sensible mindset. When the old central post office re-emerges as Nordic Choice’s new flagship hotel, it promises to be an experience with an emphasis on contrast and surprise.
The visual identity of the hotel is the embodiment of contrast. The typeface is a vibrant hybrid of two entirely different typefaces with classical and modern references respectively. It adds a certain element of surprise and contrast to the logo – a nostalgic outline of the unique and well-known building. Even the color palette embraces contrast as it combines the glamorous, roaring 20’s - the hayday of the building – with a distinctly modern tint.