UPTEKO is at the forefront of the drone revolution – developing and integrating new advanced technology. The Danish startup was incubated in 2018. To date, they have raised more than 2 million DKK and already have hardware mechanics, drone pilots and industri experts chasing the vision to become the leading supplier and operator of drones.
One of the key aims of the designbrief was to give UPTEKO a voice that articulates the contrast and link between development and integration – we call it ‘built to fly’. We echoed this by using technical outlines and sibling shapes composing an expressive visual language. At the centre of the identity is the brandmark – a symbol that reflect determination, out-of-the-box thinking and highlights the drone as a key component in the business.
The result is a simple, yet complex and sophisticated identity, which help to establish UPTEKO’s position as an ambitious innovative company leading the way into the drone era.