As part of a comprehensive visual rebranding, and for the first time ever, Novo Nordisk set out to unfold their audible potential and create a unifying sonic identity. Being a leading global healthcare company, Novo Nordisk plays a vital role in millions of patients' lives everyday. Therefore the brand turned to sound and music - the most powerful way to create an emotional connection.

Together with Novo Nordisk brand stakeholders Unmute has formed a comprehensive sonic architecture covering multiple touchpoints across markets and divisions.
 
Key to the sonic identity is the sonic logo - created to reflect a sense of “driving change”, the overarching brand concept of Novo Nordisk. A simple musical progression developing towards a state of balance – melodically and harmonically. An audible symbol of the positive change Novo Nordisk wants for patients, their families and society.

As the key musical instrument a cello has been chosen because of its classical yet contemporary attributions, its relatability across cultures and its unique audible range which is closer to the human voice than any other instrument.
 
Besides a sonic logo and various brand music the new sonic identity of Novo Nordisk has also been rolled out as UX sounds in apps, in podcasts and at various events and presentations - accompanied by extensive sonic branding guidelines. All in all to give the Novo Nordisk brand a new sonic dimension and a clear definition of “The Sound of Novo Nordisk”.

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