VELUX has made a commitment to Mother Nature by signing a 21-year contract with WWF to save trees in the rainforest and help biodiversity all around the world. They’re doing that to remove all the CO2 they have emitted since they were founded in 1941. VELUX are the first, and only, company in the world to remove their historical emissions. This huge task needs to be understood and believed by every employee within the company, so we made a huge poster for the lobby which would tell the story and make everyone proud to be working there.
The poster is made out of solid VELUX window wood and measures 200 x 90 cm. The illustration is carved by a CNC machine which ran non-stop for five days to capture every detail. The surface is sealed with wood oil to make sure that the poster and the message will last the entire life of the contract – and then some.