83% of women struggle with feelings of guilt and the feeling of having to apologize for things they shouldn’t. But living the life you want should inspire celebration not shame. So, self-care brand Goodiebox asked their own consumers what they would no longer apologize for and turned it into one united Non-Apology.

Results:
- Engagement rate 430% higher than benchmark
- 54% increase in website visits globally
- 40% increase in time spend on website

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