Krediteringer
Creative
Creative
Creative Director
Strategic Director
Account Director
Head of Social & Brand Activation
Social & Brand Activation Strategist
Executive Producer
Executive Producer
Director
Olivia Kastebring
DOP (director of photographer)
Line Producer
Joachim Fougner
Sound Designer
Editor
Freddie Smith
Production Designer
Beskrivelse
83% of women struggle with feelings of guilt and the feeling of having to apologize for things they shouldn’t. But living the life you want should inspire celebration not shame. So, self-care brand Goodiebox asked their own consumers what they would no longer apologize for and turned it into one united Non-Apology.
Results:
- Engagement rate 430% higher than benchmark
- 54% increase in website visits globally
- 40% increase in time spend on website
