Kunde
Interflora
Beskrivelse
Observation.
Most people have their mother
saved as “mom” on their phones.
With this in mind
Interflora made your mom call you
…or at least made you believe she did.
Execution.
With a clever use of Instagram story,
Interflora made sponsored ads seem exactly
like a call from your mother
- with the iPhone default ringtone (Marimba).
Shortliste
CCA 2021
