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Wimbledon is an iconic summer event, where tennis history has been made and many legends have been born. And as a completely new feature TV 2 PLAY was going to broadcast live from 15 courts at the same time. But how do you get the Danes to watch Wimbledon during a summer packed with sports?
We needed to create a campaign that was captivating and entertaining. Streakers are usually frowned upon in sports – and for good reason. But for once, they seemed to be just right for the message.
The solution is a humorous tale from the British streakers' community where the prospect of getting up to 15 additional stages for their naked performances is met with enormous excitement. "That's a streakers' paradise", explains Mark Roberts – perhaps the world's most famous streaker, with over 500 events behind him worldwide: “Wimbledon is probably the finest tournament to streak in the world”.
