Kunde
Rezet Sneaker Store
Beskrivelse
From runways and night clubs, to trendy crowds around the world, chunky sneakers were everywhere in 2017.
Balenciaga Triple S, Adidas Ozweego, Yeezy Waverunner, Gucci Rhyton etc. Retailing at $300-1000.
In order to capitalise on this trend, we went to the archives of Nike together with Rezet, and dug out the Air Monarch IV. A sneaker that has been around for ages, catering to the needs of comfort-seeking dads through outlets such as Walmart and Amazon. For $55.
In other words - not a fashion item.
So rather than taking the Monarch and styling it as a fashion item in line with the chunky trend of 2017, we took an ironic approach in order to get people talking. We teamed up with the people behind the Instagram profile @teammonarch, and created a series of Instagram posts hyping the “release” of the Monarch … COME TO DADDY.
In 24 hours Rezet Sneaker Store sold out all 486 pairs, of a shoe that was always available, but never really in fashion.
With $0 in ad spend.