A VICE / YouGov poll on drugs habits and attitudes of 16-24 year-olds revealed that over 1/3 of young people who have taken illegal drugs admitted that they have gone to school, college or work “high" while 1 in 5 think they could get cocaine delivered to their house within 45 minutes or less.
Over the years, we've seen numerous of anti-drugs campaigns filled with pointed fingers and guilt. Never really acknowledging the drug habits of many young people, and never really involving them.
With user involvement at the core of the idea, we creatively took use of a YouTube-feature that few people know and even fewer have used: The speed setting.
With this simple tool, we created an interactive video that let users experience the effects of different drugs throughout a night.
*** Try a session yourself: ***