Just like the holiday season, Royal Copenhagen is a brand that is rich with tradition and history. So when it came to creating the creative concept for the 2022 Holiday Campaign, it only made sense to draw inspiration from their world and the well known illustrations from their seasonal holiday plates.

The title of the campaign became "Merry Moments", as it was all about capturing the many merry moments of the holiday season. In this way, we were able to give these beautiful, hand painted illustrations a new life, bringing them into the spotlight and allowing them to take center stage in the campaign.

To further bring them to life we created an animated universe for the Royal Copenhagen social media platforms, where the illustrations could softly interact and move to a bespoke soundtrack of holiday sounds. The campaign also moved beyond the digital universe, unfolding itself onto charming print materials and accessories, such as wrapping paper, cards and a Christmas carol pamphlet.

Campaign
Campaign Film
Campaign Images
SoMe Concept
Art Direction
SoMe Concept
Merchandise
Packaging
Sound Design

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