Imagine your car without a steering wheel… with computers telling you everything about your surroundings. This is near future for machine operators and -designers within the agriculture, construction and road building industry.

Like in the world of automotive, these industries are moving towards IoT operation features and even autonomous driving – and many leading machine designers rely on Danfoss Power Solutions to be their visionary partner.

Rethink your vision is a radical visual brand concept – performing ‘dimensional hacks’ on the most generic marketing imagery such as ‘the crop field horizon’ within the agriculture industry. In this way we created a series of positioning statements standing out in a very conservative communication landscape. The concept now acts as branded posters and as visual drivers to communicate various technology highlights on social media – cementing Danfoss’ thought leading voice.

About the client: Danfoss Power Solutions is a global technology leader – and a Tier #1 brand – within agriculture, construction and road building machine technologies.

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