Back in 2002 a new Danish newspaper called DAGEN saw the light of day. It was a reinvention of the printed newspaper and was aimed specifically at the new well-educated generation who would gladly pay for the best quality. We designed a new typeface especially for DAGEN.
The inspiration came from old newspapers set in woodtype. The woodtype was cut in a slightly crooked manner, which gave the typefaces in the newspapers a distinct look.
We took that aesthetic and applied it, creating a typeface that symbolises the balance between renewal and tradition, the new and the old. Despite the newspaper's short lifespan of only 41 days, we kept the typeface in the back of our minds, always feeling its timeless character had potential for a resuscitation.
And now almost two decades later, here it is: Publish Gothic, updated and refined for modern-day usage. The Publish Gothic family includes a total of 54 individual styles, divided into three distinctive widths: Condensed, Normal and Expanded. As a result, the typeface is extremely versatile; making it just as suitable for display as it is for functional body copy. In addition to its huge range of weights and widths, a number of stylistic sets allow the typeface to be personalised further to fit the required application.