An innovative collab between Carlsberg Research Laboratory and cycling-apparel brand Pas Normal Studios. Together, design and narrative were crafted and launched as the Dossard Rouge: a yet unseen type of beer brewed uniquely for sports recovery. To mark the partnership of Carlsberg Research Laboratory and Pas Normal Studios, we developed a combined logo with Carlsberg’s hop leaf and Pas Normal’s logotype. They seamlessly work together in an elegant logo whilst being designed for flexible use of the hop leaf to encapsulate other potential partnerships in the future.

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