PALETTE is a café located in Frederiksberg, Copenhagen. With a mission to serve the freshest whole foods in Denmark, they get new fresh grocery deliveries daily. This way they can ensure that their happy customers always get to taste the full PALETTE in one meal.

With this vision in mind, they approached us with the wish to get a visual language that could feel just as fresh, colourful and Authentic - cause every good meal starts with the eyes, right?

The brand identity has a strong focus on the natural and fresh ingredients employed by PALETTE daily. which also serve as the primary inspiration for the Colors and hero illustrations that have been painted in hand first to highlight the diverse textures found in nature. Together with packaging, website, and images of various vegetables and everyday life, the visual identity emphasise the organic and cozy atmosphere that is PALETTE, and that everything served is of the highest quality.

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