Our Office by Nordea Ejendomme is an office community for small to medium-sized businesses. Nordea Ejendomme wanted a visual identity for Our Office that expresses the business benefits and values of engaging in their office community.

The visual identity for Our Office had to reflect the corporate characteristics of Nordea Ejendomme. It also needed to communicate central community values such as co-working, togetherness and cross-industry collaboration in an interesting and appealing way. Additionally, the somewhat generic name “Our Office” required a distinct visual element in order to claim ownership of the name and stand out in a competitive market.

The creative process was inspired by the overall benefit of engaging in a community: The sum is greater than the parts.

Based on that insight, OUR became the clear direction for both design and communication in Our Office. OUR, and the sense of community the word represents, is present in everything from concept statements, the round design elements inspired by furniture in the office décor, to the visual storytelling and identity that combines modern lifestyle and corporate communication in one brand.

So far, Our Office has received a Red Dot Communication Design Award 2017.

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