Nykredit is one of Denmark’s largest Banks and mortgage providers and as part of an upcoming public offering it needed to re-establish its position in the market and reassess its role and relationship with the users. Nykredit came to us with an ambitious digital transformation journey in mind – one which should benefit its business, the organisation and its users. In essence, we needed to help the Nykredit transform from a bank, to a digital service provider for everything that you value.
We helped Nykredit define a new brand experience platform based on the Brand Idea “En dimension rigere”. We helped simplify, sharpen and systemize its brand DNA. We introduced new brand assets, able to visually differentiate the bank and inject some life and wit into its communication across branches, social media, website and mobile banking app suite. We partnered with a renowned Danish artist to build an illustrated Life Canvas to help inspire the organisation to always remember its role in people’s multi-dimensional lives.