In 2022 Novo Nordisk approached us with a challenge. The following year, 2023, the company was planning to celebrate their 100 year anniversary. Mindful that corporate celebrations occasionally can be perceived as vain and inwardly focused, we were challenged to create a digital experience that made people from both inside and outside the organisation recognise the milestone. How could we shine a light on the past in a way that was relevant to the present and – considering the company’s impact on public health –  to society at large? How could we engage audiences in a new and surprising way?


Using a timeline as the framework is the traditional and obvious solution, but the linear telling of events, focusing on company milestones and successes, can also lead to simplified, disconnected, and unengaged storytelling. Stories that would lack depth, context, learnings and that would not reveal any surprising unseen connections; all the flavours that make up a great story. To find the most interesting stories, we first worked with the Novo Nordisk team to unearth a treasure trove of artefacts and to define the thematic journeys we wanted visitors to be exposed to.
With all of this compelling content now assembled, the challenge was to create a digital experience that captured the imagination of the organisation and the wider audience.



Corporate brand director, Lene Kring:

In the collaboration with Manyone we have succeeded in not only curating the history of Novo Nordisk in a contemporary way, but we have also created a digital universe which truly surprises and engages both colleagues and external stakeholders. This is not a standard website, but rather an Exploratorium, and we are excited about the multifaceted ways of using it – how its integrated into our physical exhibition, its also a stand-alone online platform, and we use it as a landing page when we do heritage themed social media campaigning

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