No point in striving for anything but the utmost brilliance. In other words: Newcastle Brown Ale wants to be the #1 BBQ beer in Denmark. In order to achieve this objective, we developed and designed an original BBQ sauce that was crafted on the famous Newcastle Brown Ale and made exclusively available for Newcastle Brown Ale’s fans through one-product webshop. Moreover, the BBQ sauce made it possible for the Newcastle Brown Ale brand to advertise in new venues than the usual retail stores, for instance through DIY-warehouses in the grill departments, local butchers and takeaway bistros. In that way, a constant and strong presence is ensured in places where grill and barbecue is in focus. Which corresponds perfectly with the slogan 'For everyone who likes to barbecue all year around'.

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