THE INSIGHT
Hybrid work. A pandemic. WFH, WFC, WF...? Our way of working has changed, and so should our workspace. How do we go from just talking to collaborating, when deadlines get shorter and distances longer? When great ideas risk getting lost in bad connections? It’s time to innovate the way we innovate.
THE IDEA
Enter with a dream. Exit with the next big thing.
In the spirit of collaboration, we embarked on a journey of curious exploration. What does a space of seamless ideation look like? The answer lies within the new visual identity: a design that celebrates the power and optimism of true innovation. A portal through which the imaginable becomes reality, the intangible becomes tangible, and the abstract becomes concrete. Where you don’t just talk together, but work together. A place where a shared dream becomes a workstream that turns into the next big thing.
THE RESULT
A fresh experience for over 60 million users
The new Miro is a workspace where everyone – engineers, developers, creatives, project managers and beyond – go to create tomorrow, today, together. Which means? The next big thing is just one team away.
DELIVERABLES
Brand Identity
Creative Direction
Design Direction
Tone of Voice
User Interface
Motion
Photography
Illustrations
Guidelines

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