With the brand platform “Flow your way”, Aqua d’Or celebrates that every life is unique. But how do you tell a story about uniqueness to a mass market – in an authentic way? Well, you don’t. At least not in the conventional sense. Instead we let the product become the story by creating 3,2 million unique bottle labels.

The base design was created by the Danish illustrator Emil Kozak and combined in millions of different ways with HP’s “Massive Versioning” printing technology. Hereby integrating the brand story into the product design, creating a unique interplay between brand and product. The bottles were launched at an art exhibition, and in stores, activating people who went searching for a unique design that fit their unique life.

The bottles were released in 2018, and promoted in stores, through social channels and influencers who would promote their unique bottle with their followers, encouraging them to go and find one two.

Please let us know if you find two designs that looks the same.

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