Promote the Lotto Christmas Drawing that takes place on the 25th of December.
The 25th of December is the day of the year where the greatest number of millionaires are found. Unfortunately, the 24th of December is the day of the year with the highest number of burglaries. What could possibly go wrong?
To make sure that the winnings ended up in the right hands, Lotto teamed up with G4S to create “Lotto X-Mas Security”: An alarm system that secured people’s Lottery tickets - and homes, of course. On the campaign site, people could submit their lottery ticket to win the alarm system.