Kunde
LEGO Company
Beskrivelse
You’re about to go on a journey.
The same journey we took our target audience through.
One that built intrigue, engagement and hype for a new LEGO set.
Which referenced the product by name exactly zero times.
Encouraging viewers to figure it out for themselves. To share, comment, react, retweet once they did.
Some solved it quicker than others.
How long will it take you?
